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up vote 3 down vote favorite I am confused about the rich data results that Google displays. I run an e-commerce store and am trying to get search results, that return products, to show pricing, stock, rating etc. I have run searches via Google to return the same product and some results show this, some don't. The below picture shows 2 searches run simultaneously, the top contains the rich data, the bottom does not: seo google-search schema.org rich-snippets share | improve this question edited Nov 22 at 14:08 unor 18k 3 28 76 as